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Cowboys of Compton

AMV BBDO London and director Henry-Alex Rubin have developed new advertising for Guinness that profiles the Compton Cowboys, young men who’ve managed to break the cycle of violence and fear in the inner city of Compton. They’ve added purpose and meaning to their lives by caring for horses. In turn, the guys serve as beacons of peace for others as they ride, sometimes 10 abreast, through the neighborhood.

About slausongirl

Slauson Girl is a South Central native with a love for journalism, history and all things Hip-Hop. She has a degree in Critical Race and Gender Theory along with a minor in Journalism.

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