AMV BBDO London and director Henry-Alex Rubin have developed new advertising for Guinness that profiles the Compton Cowboys, young men who’ve managed to break the cycle of violence and fear in the inner city of Compton. They’ve added purpose and meaning to their lives by caring for horses. In turn, the guys serve as beacons of peace for others as they ride, sometimes 10 abreast, through the neighborhood.
Tina Sampay, known as Slauson Girl, is a journalist, author and media founder from South Central Los Angeles. Her Bachelor of Arts in Critical Race and Gender Studies informs how she examines race, gender and power in her journalism. She founded Slauson Girl Media Group, a Black woman-owned news and media organization. Her reporting, podcast conversations and video interviews center local news, community voices, culture and the issues shaping Los Angeles.