South Central Originals
Built from
the block.
Inspired by our history. Made to represent our culture.
Founded by South Central, L.A. natives, South Central Originals preserves the neighborhood’s identity through clothing and storytelling. Our streetwear represents the people, movements and neighborhoods that shape South Central.
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The signature collection
Wear the identity.
South Central Originals logo tees in white, blue, black and olive.
More than a name
South Central
Is Not South LA.
A statement collection rooted in South Central’s identity, history and culture. Wear the message in black, white or yellow.
Explore the statement collection
Represent where you’re from
Carry the culture with you.
Find your size, see current availability and explore the full collections at South Central Originals.
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